Great article. So much of the marketing advice for small businesses out there consists of just recipes to alienate your audience.

If you're a small business, you've got the great competitive advantage of being what a lot of big companies have to pretend to be: Local, authentic, and community-driven. Show it, be it.

Will definitely be forwarding this piece to the small businesses in my circle.

Co-Founder & Creative Director @ Postdigitalist. Helping B2B startups to grow organically.

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Aaron Marco Arias

Co-Founder & Creative Director @ Postdigitalist. Helping B2B startups to grow organically.