From early December to late January, marketing agencies, publications, and influencers share their lists of digital marketing trends for the new year. This year, we’re entering the game a little late, but we’re sure we have something worth sharing. Let’s get this out of the way: Most “Digital Marketing Trends”…

The best way to reach international audiences is by going locale-by-locale instead of taking a general “global” approach. In 2022, the tools to do so are more accessible than ever. — In our interconnected world, globalization hasn’t proved to be the solution many organizations hoped to find in terms of connecting with the most qualified consumers and most profitable international markets. The key to growth isn’t to target a generic “international” market, but to create a carefully targeted strategy for every…

Now Post*digitalist will be blogging on Medium. Why we decided to move — should you follow in our footsteps? — As we’ve discussed in previous posts, blogging is an extremely effective way for creators and brands to connect with audiences. At the end of the day, the first internet-born “thought leaders” and influencers were either MySpace celebrities or bloggers. Blogging is one of the internet’s primary formats. …

To keep up with user expectations, marketing must evolve into an experience-oriented discipline. — This post was originally published by Nazarena Feld on the 19th of August, 2021. When you look back and contemplate what made you feel complete, you rarely think about the things you owned, but about the moments you lived, the experiences. The challenge for organizations today is to create characteristic…

But, what does it mean for a brand to sound conversational? First and foremost: What does it mean for a brand to “sound” like anything at all? — In a previous post, we dove into the benefits and challenges of implementing conversational marketing. But, beyond AI-driven chats and 24/7 customer support teams, there’s a simpler and more transversal way to introduce a conversational element into your customer experience: By adopting a conversational writing style across your brand presence.

This article was written by Circe Galanternik, our SEO expert, and published on the 7th of September, 2021. Does anybody actually still read emails? Surprisingly, it appears so. We can’t really tell if they do, but data shows not only that 99% of the email owner population opens their mailbox…

Since Google started considering speed as a SERP ranking factor, the web got faster. And it makes sense for speed to be a part of SEO. Google’s algorithm prioritizes websites that offer valuable information and a competitive UX. And page speed is crucial to delivering a good experience. …

In this post, you’ll find 7 tips to conduct your search for a content marketing agency in the most productive way possible. — By Circe Galanternik at Postdigitalist When you choose a content marketing agency, you’re choosing one of the most important partners your company’s marketing department will have. The right content marketing agency will amplify your brand voice and create opportunities to connect with your target audience and grow sustainably.

This post was originally written by Postdigitalist’s SEO consultant Circe Galanternik, in Spanish. I just had the honor of translating it into English. Your website’s traffic is what keeps it alive. In SEO, our biggest goal is accumulating the largest possible amount of what we call “organic traffic”. Imagine the…