4 strategies we swear by when marketing in the crypto ecosystem

In the last couple of years, blockchain technology and cryptocurrencies began to reach increasingly wider audiences. Thus, exchanges, custodial wallets, and Dapps became accessible to those with no technical background or “insider” contacts.

While crypto is being welcomed with open arms into e-Commerce, Bloomberg et. al recognize a “rising Bitcoin adoption tide”, and institutional investors have given up their initial incredulity, we’re years away from true mass adoption. Cryptocurrencies are yet to be as intertwined into the fabric of our daily lives as, for instance, social media.

Aside from more “objective” access barriers, such as the price of Ethereum gas…


You know you should blog. But, what does it take to develop a successful content marketing campaign at this point?

According to stats compiled by the Content Marketing Institute in 2017, small businesses that blog receive 126% more leads than their non-blogging counterparts. And approximately 61% of US adults have made a purchase guided by a blog post.

There’s no doubt about it: Content marketing (and most specifically, blogging) works. But there’s far more to blogging than just writing articles and posting them on your site.

A knee-jerk reaction would be to bring up SEO. Yes, having a company blog will benefit your website. It will create opportunities for backlinks, and it can help you rank for relevant keywords.

But…


How to know whether memes should be part of your marketing strategy, plus some do’s and don’ts.

Lately, the question of whether brands should meme has taken on a new popularity. In the last few years, everyone from KFC to Gucci has done some sort of memeing (successful or otherwise), and the use of memes as part of social media strategy is only increasing.

So, before we reach peak brand memes and what was once fun begins to be viewed as contrived and desperate (Remember 2018–2019 fast-food Twitter?), let’s examine some reasons why you should meme, some reasons why you shouldn’t, and how to prevent a meme-powered PR disaster.

But first, what is a meme? Memes are…


Keeping a hub of your clients’ important information may be the key to being less stressed and more productive.

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Many infopreneurs who teach how to “build a writing business” make a very interesting mistake. They usually drive aspiring writers through the journey of attracting clients (through a portfolio, a social media presence, or simply cold emails and good samples), pricing their services, and writing follow-ups. Once you’ve got the client, it’s party time — or so it seems.

These gurus, teachers, mentors, and coaches drop you off at the door of your career, make a U-turn, and hastily drive away. Any extra advice will focus on getting more clients, closing more deals, etcetera. But, how should one handle the…


You can deliver an unforgettable Customer Experience without breaking the bank or losing your mind.

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Early this month, Decibel Insight published a report titled “9 New Rules for App and Website Optimization”. The report compiles some of the latest and most relevant studies about costumers’ expectations when it comes to their online buying experience.

If we operate a small business, this customer experience thing can seem to us very specific, ambitious, and expensive. But that doesn’t have to be the case. In fact, many small businesses are already working with these principles in mind without the concepts or information that field experts have, and without ever putting them into words. …


In email marketing, transparency means more accurate metrics

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Email is one of the few transversal, non-frenetic communication channels we have left.

No monopolistic corporation is indispensable. Emailing hasn’t been monopolized. And our choice of email provider is irrelevant. I can send emails to someone who has an Outlook email account, in spite of my preference for Gmail or my usage of a customized address.

And you don’t have to answer an email within five minutes after you’ve received it. Sending a follow-up sooner than two or three days after your last message is considered bad practice, and ghosting someone via email doesn’t carry a stigma. …


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Having a content marketing strategy is almost obligatory for any business focused on growing online. Through good content, we can motivate our leads towards making the buying decision, increase brand awareness, and establish a strong bond with potential and returning customers.

But, since everyone’s doing it, producing fairly nice material is not enough. As the market gets crowded, standards rise and it’s increasingly harder to get your content noticed.

As experience has shown me (and most content marketers, I’m not that special), mistakes, miscalculations and unfortunate leaps of faith abound. But some errors are far more common than others. …


A quick 5-step checklist to review and refine your website copy

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Your website is your presentation letter and one of your greatest marketing and sales assets. If your website has unreadable fonts, or its interface is crowded and hard to navigate, users will probably bounce.

If your website is not optimized for mobile, your mobile users (approximately more than 50% of your potential traffic) will bounce. And, if your copy fails to convey your company’s role, value, trustworthiness and expertise, your users will probably bounce.

If a poor UI is not your website’s weakness, the problem might lay in your website’s copy.

If you want to troubleshoot your content, start by…


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While some local, small/medium-sized businesses can operate without websites, relying only on their social media presence, if you’re running an ambitious, large or fast-growing company, you’ll absolutely need one.

Your website is a platform of your own, your own storefront and a key asset to departments across your company. Your website isn’t just a brochure, it’s an asset to build towards your goals. To this idea, we owe a new progressive, data-driven approach to web design, growth-driven design.

If you’re aiming to expand your brand abroad, your website’s importance as an asset is exacerbated. But, while it can provide a…


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Press releases are a great medium to promote your business. Here’s a quick guide to understanding and seizing their potential.

The basics

Since it’s a pre-internet format and it’s not obscure at all, I’ll assume most of my readers are well aware of what a press release is. But, regardless, I’ll provide an introductory overview and definition, to work with you from a clearly defined angle.

Wikipedia defines a press release as “ a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.”

Press releases are often presented to the business’ target…

Aaron Marco Arias

Co-Founder & Creative Director @ Postdigitalist. Helping build memorable brands through writing & design.

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