This post was originally written by Postdigitalist’s SEO consultant Circe Galanternik, in Spanish. I just had the honor of translating it into English.
Your website’s traffic is what keeps it alive. In SEO, our biggest goal is accumulating the largest possible amount of what we call “organic traffic”.
Imagine the following: You want to buy a V-60 coffee maker. You’ve been researching different brands, options, and quirks of the barista world, and Google knows it. You’re a 21st Century human, and you’re gonna type:
What is No-Code? Should you build your next project without a development team?
Some days ago, I read a newsletter about marketing for startups, that featured some common errors in the creation and iteration of websites for these types of companies.
The body of the newsletter touched on common themes. For example, it said that the copy had to have a meaning and that the branding has to be consistent. But what caught my attention was that one of the most common mistakes was “not using Webflow or WordPress”.
I don’t completely disagree with that statement. For a startup site…
Some time ago, I listened to a very knowledgeable designer criticizing the rebranding of a public office for an hour straight. While I didn’t agree with everything he said (I rarely agree with anyone fully), some observations of his have stayed with me.
For instance, he said that a rebranding should be a direct consequence of an internal change in a company’s culture and operations. Paraphrasing:
“A rebranding’s message is ‘we’ve changed so much that we’ve even changed how we look’”.
At Post*, we’re changing. We’re changing slowly. Rather than changing, we’re becoming. …
In the last couple of years, blockchain technology and cryptocurrencies began to reach increasingly wider audiences. Thus, exchanges, custodial wallets, and Dapps became accessible to those with no technical background or “insider” contacts.
While crypto is being welcomed with open arms into e-Commerce, Bloomberg et. al recognize a “rising Bitcoin adoption tide”, and institutional investors have given up their initial incredulity, we’re years away from true mass adoption. Cryptocurrencies are yet to be as intertwined into the fabric of our daily lives as, for instance, social media.
Aside from more “objective” access barriers, such as the price of Ethereum gas…
According to stats compiled by the Content Marketing Institute in 2017, small businesses that blog receive 126% more leads than their non-blogging counterparts. And approximately 61% of US adults have made a purchase guided by a blog post.
There’s no doubt about it: Content marketing (and most specifically, blogging) works. But there’s far more to blogging than just writing articles and posting them on your site.
A knee-jerk reaction would be to bring up SEO. Yes, having a company blog will benefit your website. It will create opportunities for backlinks, and it can help you rank for relevant keywords.
Lately, the question of whether brands should meme has taken on a new popularity. In the last few years, everyone from KFC to Gucci has done some sort of memeing (successful or otherwise), and the use of memes as part of social media strategy is only increasing.
So, before we reach peak brand memes and what was once fun begins to be viewed as contrived and desperate (Remember 2018–2019 fast-food Twitter?), let’s examine some reasons why you should meme, some reasons why you shouldn’t, and how to prevent a meme-powered PR disaster.
But first, what is a meme? Memes are…
Many infopreneurs who teach how to “build a writing business” make a very interesting mistake. They usually drive aspiring writers through the journey of attracting clients (through a portfolio, a social media presence, or simply cold emails and good samples), pricing their services, and writing follow-ups. Once you’ve got the client, it’s party time — or so it seems.
These gurus, teachers, mentors, and coaches drop you off at the door of your career, make a U-turn, and hastily drive away. Any extra advice will focus on getting more clients, closing more deals, etcetera. But, how should one handle the…
Early this month, Decibel Insight published a report titled “9 New Rules for App and Website Optimization”. The report compiles some of the latest and most relevant studies about costumers’ expectations when it comes to their online buying experience.
If we operate a small business, this customer experience thing can seem to us very specific, ambitious, and expensive. But that doesn’t have to be the case. In fact, many small businesses are already working with these principles in mind without the concepts or information that field experts have, and without ever putting them into words. …
Email is one of the few transversal, non-frenetic communication channels we have left.
No monopolistic corporation is indispensable. Emailing hasn’t been monopolized. And our choice of email provider is irrelevant. I can send emails to someone who has an Outlook email account, in spite of my preference for Gmail or my usage of a customized address.
And you don’t have to answer an email within five minutes after you’ve received it. Sending a follow-up sooner than two or three days after your last message is considered bad practice, and ghosting someone via email doesn’t carry a stigma. …
Having a content marketing strategy is almost obligatory for any business focused on growing online. Through good content, we can motivate our leads towards making the buying decision, increase brand awareness, and establish a strong bond with potential and returning customers.
But, since everyone’s doing it, producing fairly nice material is not enough. As the market gets crowded, standards rise and it’s increasingly harder to get your content noticed.
As experience has shown me (and most content marketers, I’m not that special), mistakes, miscalculations and unfortunate leaps of faith abound. But some errors are far more common than others. …
Co-Founder & Creative Director @ Postdigitalist. Helping build memorable brands through writing & design.