YouTube is extremely competitive. According to Tubics, there are 38 million active channels. 15 million of them are content creators, and 22,000 have already crossed the 1 million subscribers mark. In this context, creators must use multiple tools to attract viewer attention and rank well on YouTube’s search engine. YouTube…

The best way to reach international audiences is by going locale-by-locale instead of taking a general “global” approach. In 2022, the tools to do so are more accessible than ever. — In our interconnected world, globalization hasn’t proved to be the solution many organizations hoped to find in terms of connecting with the most qualified consumers and most profitable international markets. The key to growth isn’t to target a generic “international” market, but to create a carefully targeted strategy for every…

Since Google started considering speed as a SERP ranking factor, the web got faster. And it makes sense for speed to be a part of SEO. Google’s algorithm prioritizes websites that offer valuable information and a competitive UX. And page speed is crucial to delivering a good experience. …

Keeping a hub of your clients’ important information may be the key to being less stressed and more productive. — Many infopreneurs who teach how to “build a writing business” make a very interesting mistake. They usually drive aspiring writers through the journey of attracting clients (through a portfolio, a social media presence, or simply cold emails and good samples), pricing their services, and writing follow-ups. …

You can deliver an unforgettable Customer Experience without breaking the bank or losing your mind. — Early this month, Decibel Insight published a report titled “9 New Rules for App and Website Optimization”. The report compiles some of the latest and most relevant studies about costumers’ expectations when it comes to their online buying experience. If we operate a small business, this customer experience thing can…

In email marketing, transparency means more accurate metrics — Email is one of the few transversal, non-frenetic communication channels we have left. No monopolistic corporation is indispensable. Emailing hasn’t been monopolized. And our choice of email provider is irrelevant. I can send emails to someone who has an Outlook email account, in spite of my preference for Gmail or…

A quick 5-step checklist to review and refine your website copy — Your website is your presentation letter and one of your greatest marketing and sales assets. If your website has unreadable fonts, or its interface is crowded and hard to navigate, users will probably bounce. If your website is not optimized for mobile, your mobile users (approximately more than 50% of…

While some local, small/medium-sized businesses can operate without websites, relying only on their social media presence, if you’re running an ambitious, large or fast-growing company, you’ll absolutely need one. Your website is a platform of your own, your own storefront and a key asset to departments across your company. Your…

Press releases are a great medium to promote your business. Here’s a quick guide to understanding and seizing their potential. The basics Since it’s a pre-internet format and it’s not obscure at all, I’ll assume most of my readers are well aware of what a press release is. …